ReturnKey (now "Lucky Bundle")
Returns management software for e-commerce sellers
Fast Facts
Core Competencies
Operational Leadership
End-to-end business operations management including vendor performance, client onboarding, team scaling, and organizational development.
Product Management
Product strategy, feature development, user experience design, and go-to-market execution for B2B software solutions.
Venture Scaling
Fundraising, strategic pivoting, team building, and successful exit execution in emerging market technology ventures.
Problem Statement
Returning items purchased online in Southeast Asia is an expensive hassle for sellers and consumers
E-commerce volumes in Southeast Asia continue their strong growth, yet the experience of returning an item purchased online remains a UX nightmare for consumers and an operational bottleneck for sellers.
- •Low average order value (AOV) and resulting focus on customer acquisition at the expense of improved UX
- •Prevailing cultural attitudes against, and unfamiliarity with, returning items
- •Lack of technological sophistication
ReturnKey's Solution
Plug-and-play returns management software for online sellers
ReturnKey develops and sells market-leading returns management software that allows online sellers to deliver a fully-automated, self-service returns experience to customers that is tailored to that seller's own return policy.
By automating the returns process, we help e-commerce businesses reduce operational costs while improving customer satisfaction and building trust in online shopping.
Key Insights
Cost-First Operations
Ruthless focus on reducing cost is essential to operations in markets where customer buying power is limited and price sensitivity is high.
Service Provider Partnerships
The need to work closely with service providers in order to deliver a truly differentiated customer experience that competitors cannot easily replicate.
Customer-Driven Pivoting
The value in listening to customer feedback, which led to the company's successful pivot from SaaS to brick-and-mortar retail operations.