TokoBox
Social commerce enablement
Fast facts:
- Outcome: Closed business
- Company active: 2019-2020
- Funding raised: Pre-seed from: Antler (Singapore)
- Category: E-commerce / Social Commerce
Problem Statement: Consumers in rural areas face limited access to goods due to poor e-commerce penetration
Despite being home to well-known e-commerce platforms such as Shopee, Tokopedia, Lazada, and others, most Indonesians have yet to adopt these platforms. The reasons for this lack of adoption are many and include:
- Cultural desire for relationships between buyers and sellers as a means of preventing fraud
- Lack of technological sophistication
- Expensive delivery services, relative to average order value (AOV)
- Lack of, or unfamiliarity with, one's mailing address
Tokobox's Solution: Enable selling within social networks, sourcing from e-commerce platforms
Taking inspiration from Indian social selling unicorn Meesho, Tokobox developed a simple web application that allowed users to sell goods to friends and family by sharing product information over popular social media channels such as Instagram, Facebook, and WhatsApp. In so doing, the seller earned an attractive commission on all items sold, while the buyer gained greater access to goods than would otherwise be available in his or her community.Taking inspiration from Indian social selling unicorn Meesho, Tokobox developed a simple web application that allowed users to sell goods to friends and family by sharing product information over popular social media channels such as Instagram, Facebook, and WhatsApp. In so doing, the seller earned an attractive commission on all items sold, while the buyer gained greater access to goods than would otherwise be available in his or her community.
